Last updated: 28-05-2025

This Privacy Policy describes how TRENDSVIA (the 'Site', 'we', 'us' or 'our') collects, uses, and discloses your personal data when you visit our Site, use our services, or make a purchase at trendsvia.com (the 'Site') or otherwise communicate with us about the Site (collectively the 'Services'). For the purpose of this Privacy Policy, 'you' and 'your' refer to you as a user of the Services, whether you are a customer, website visitor, or another person from whom we have collected information under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the 'Last updated' date, and take any other steps required by applicable law.

How we collect and use your personal data

To provide the Services, we collect personal information about you from various sources as outlined below. The information we collect and use depends on your interactions with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with all applicable legal obligations, enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What personal data we collect

The types of personal data we obtain about you depend on your interactions with our Site and your use of our Services. When we use the term 'personal data,' we mean data that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal data we collect.

Information we collect directly from you

Information you provide directly to us through our Services may include:

• Contact details, including your name, address, phone number, and email address.
• Order details, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account details, including your username, password, security questions, and other information used for account security.
• Shopping data, including items you view, add to your cart, save in your account such as loyalty points, reviews, referrals, or gift cards, or purchases.
  • Loyalty points/product reviews/referrals/gift cards
• Customer support information, including information you share in communications with us, for example when you send a message through the Services.

For some features of the Services, it may be necessary for you to provide us directly with certain information about yourself. You may choose not to provide this information, but in that case, you may not be able to use or access those features.

Information we collect about your use

We may also automatically collect certain information about your interaction with the Services ('Usage Data'). We may use cookies, pixels, and similar technologies ('Cookies') for this purpose. Usage Data may include information about how you visit and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Our payment processors, who collect payment data (e.g., bank account, credit card, or debit card information, billing address) to process your payment, fulfill your orders, and deliver the products or services you request, so that we can perform the agreement we have with you.
• When you visit our Site, open or click emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

All information we obtain from third parties is handled in accordance with this Privacy Policy. See also the section below, Third-party websites and links.

How we use your personal data

• Provision of products and services. We use your personal data to provide you with the Services according to the agreement we have with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you might want to use. In this case, Shopify processes your data as set out in the Privacy Policy and the Consumer Privacy Policy.
• Marketing and advertising. We may use your personal data for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, SMS, or mail, and to show you advertisements for products or services. This may mean your personal data is used to better tailor the Services and advertisements on our Site and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, pursuant to Art. 6 (1) (f) GDPR.
• Security and fraud prevention. We use your personal data to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for securely keeping your account login credentials. We strongly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been hacked, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest to keep our website secure for you and other customers, pursuant to Art. 6 (1) (f) GDPR.
• Communication and service improvement. We use your personal data to provide customer support and improve our Services. This is in our legitimate interest to communicate with you, provide you effective services, and maintain our business relationship with you pursuant to Art. 6 (1) (f) GDPR.

Cookies

Like many other websites, we use Cookies on our Site. Specific information about the Cookies we use in relation to supporting our store with Shopify can be found at https://www.shopify.com/legal/cookies. We use Cookies to support and improve our Site and our Services (including to remember your actions and preferences), to perform analytics, and gain more insight into user interaction with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.

Most browsers accept Cookies automatically by default, but you can set your browser to delete or refuse cookies in the browser settings. Please note that deleting or blocking cookies may negatively affect your user experience and may cause some Services, including certain features and general functionality, not to work properly or no longer be available. Additionally, blocking Cookies may not fully prevent the way we share information with third parties, such as our advertising partners.

How we disclose personal data

In certain circumstances, we may disclose your personal data to third parties for contract performance, legitimate purposes, and other reasons covered by this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide services and show advertisements to you. Our business and marketing partners will use your data in accordance with their own privacy statements.
• When you instruct us, request, or otherwise consent to disclose certain data to third parties, for example to deliver products to you or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal data and sensitive personal information about users for the purposes outlined above in 'How we collect and use your personal data' and 'How we disclose personal data':

Category	Categories of recipients
Identification data such as basic contact details and certain order and account information Commercial information such as information about orders, shopping, and customer support Internet or other similar network activity, such as usage data Geolocation data such as locations determined by an IP address or other technical measures	Vendors and third parties who provide services on our behalf (such as internet providers, payment processors, fulfillment partners, customer support partners, and data analytics providers) Business and marketing partners Affiliates

We do not use or disclose sensitive personal data without your consent or for the purpose of inferring characteristics about you.

With your consent, we share personal data as follows to carry out advertising and marketing activities.

Third-party websites and links.

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or managed by us, it is important that you read their privacy and security policies and other terms. We make no guarantees and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information on those sites. Information you provide on public or semi-public locations, including information you share on third-party social networks, may also be visible to other users of the Services and/or users of these third-party platforms, without limitation as to its use by us or by a third party. The inclusion of such links on our Site does not imply endorsement of the content on such platforms or their owners or operators, except as stated in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal data about children. If you are a parent or guardian of a child who has provided us with personal data, you may contact us using the contact information below to request that it be removed.

As of the effective date of this Privacy Policy, we are not actually aware that we 'share' or 'sell' personal data of persons under 16 years old (as those terms are defined in applicable law).

Security and retention of your data

Please note that no security measure is perfect or impenetrable, and we cannot guarantee 'perfect security.' Additionally, data you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need the data to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or comply with other applicable contracts and policies.

Your rights

Depending on where you live, you may have some or all of the following rights regarding your personal data. However, these rights are not absolute and may only apply under certain circumstances, and in some cases, we may decline your request to the extent permitted by law.

• Right of access/know: You may have the right to request access to the personal data we hold about you, including details about how we use and share your data.
• Right to deletion: You may have the right to request that we delete the personal data we hold about you.
• Right to correction: You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to portability: Under certain circumstances and with certain exceptions, you may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party.
• Right to opt-out of sale, sharing, or targeted advertising: You may have the right to request that we do not 'sell' or 'share' your personal data, or to opt out of processing your personal data for purposes considered 'targeted advertising,' as defined in applicable privacy laws. Please note that if you visit our Site while the Global Privacy Control opt-out preference signal is enabled, we will, depending on your location, automatically treat this as a request to opt out of 'selling' or 'sharing' information for the device and browser you use to visit the Site.
• Restriction of processing: You may have the right to request that we stop or restrict the processing of personal data.
• Withdrawal of consent: When we require your consent to process your personal data, you may have the right to withdraw that consent.
• Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our denial.
• Manage communication preferences: We may send you promotional emails, and you can unsubscribe from receiving these at any time by using the unsubscribe option included in the emails we send you. If you unsubscribe, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

You can exercise any of these rights where indicated on our Site or by contacting us using the contact details below.

We will not discriminate against you for exercising any of these rights. We may need to collect information about you to verify your identity, such as your email address or account details, before providing a substantive response to the request. In accordance with applicable law, you may designate an authorized representative to submit requests on your behalf to exercise your rights. Before accepting such a request from an authorized representative, we require the representative to provide proof of authorization to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal data, you can contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you have the right to appeal our decision by contacting us using the contact details below or to file your complaint with your local data protection authority. For the EEA, you can find here a list of the responsible supervisory data protection authorities.

International users

Please note that we may transfer, store, and process your personal data outside the country in which you reside. Your personal data is also processed by staff and external service providers and partners in these countries.

If we transfer your personal data outside Europe, we rely on recognized transfer mechanisms such as the European Commission's model contract clauses, or equivalent contracts issued by the relevant competent authority of the United Kingdom, as applicable, unless the data is transferred to a country determined to provide an adequate level of protection.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you want to exercise any of the rights available to you, please contact us at: info@trendsvia.com

Under applicable data protection laws and unless explicitly stated otherwise, we are the data controller for your personal data.